Top 5 Personal Finance Apps in South Africa, Q2 2023

In the second quarter of 2023, the top five personal finance budgeting and planning applications in South Africa demonstrated varied performance metrics. Here’s a closer look at their weekly downloads, revenue, and active user trends, as reported by Sensor Tower.

YNAB saw a significant fluctuation in its weekly revenue, peaking at around $402 in mid-June and closing the quarter at approximately $323. Downloads ranged from 29 to 94 per week, with a notable increase in mid-May. The app's weekly active users remained relatively stable, hovering around the 300 mark.

Splitwise experienced consistent weekly downloads, averaging around 800, with a peak of 951 in late April. The app's revenue saw a high of $167 in early June and maintained an average around $110. Active users also showed stability, with numbers ranging from 2.7K to 3.1K throughout the quarter.

The Secret To Money by Rhonda had modest weekly revenue peaking at $174 in early May. However, the app struggled with downloads, recording only a handful in the initial weeks of the quarter and none in the latter weeks.

Wallet: Budget Expense Tracker from BudgetBakers showed a steady download rate, peaking at 354 in late April. Revenue fluctuated, reaching a high of $142 in late May. The app's active users remained consistent, averaging around 1.1K to 1.2K throughout the quarter.

Receipt Scanner: Easy Expense demonstrated variable performance in weekly revenue, spiking at $270 in the last week of June. Weekly downloads ranged from 37 to 73, while active users showed a stable trend, averaging around 170 to 190.

For more detailed insights and analytics, visit Sensor Tower.